Artisanal Strategies

The Five Ingredients

 

Ancient legend holds that a village healer once had a night terror. In her dream, a snarling black dragon appeared and whispered the names of 5 Ingredients that, when blessed by three witches, would give any woman the power to change the world. Upon waking, the healer rushed to scribble down the recipe.

 

This commotion woke her children, who came to shower their mother with hugs and kisses. The healer realized women already had the power to change the world. She destroyed the recipe. Upon her death, the healer was transformed into a beautiful, snow white dragon, tasked with visiting the dreams of the world’s mothers, to remind them of the best things in life.

 

Ok, not really. We made that up.

 

But admit it  it would be cool if our 5 Ingredients were an homage to that ancient potion. (Would that make us the three witches? *Shakes Magic 8 Ball.* “It is decidedly so.”)

 

Sadly, the 5 Ingredients weren't revealed to us by dream dragons. Instead, we had to learn them the hard way, through education and application, across decades of client engagements, for some of the biggest names in the business. Those were hard lessons, but they made us so much smarter. Here's the recipe that forms our special sauce: